And if nothing else, like we kind of, I always answer everything pretty simply. We closed our restaurants down. I will say one of the big advantages of the national basketball association is it truly is a collaborative, like on the court we are competitive. So, for people who run businesses, to have an operator who's really geared up and wants to drive revenue is kind of like a positive thing, especially for Mark and Wes. You got into really like, "How do we create resources for people to just talk about how they're feeling, about how they vent, about how do they get support for their lives?" We're talking about localizing all of our social, so in every language you can imagine to absorb it from us, so we can tell the story. He is a legitimate superstar who also manages to bring in the European market. Just my own exposure was mixed in what are best practices for centralized services. John: Oh, my Gosh. Peter: Well, I made one of the biggest mistakes ever to begin with. In his senior season, he was named the team captain, along with his twin brother Daniel, and was named the team's most improved player. "I did kind of the 'Dick Cheney.' Hey, its a job. Back when the Feigins (now teenage) sons were much younger, Lasry suspected that Peter or Dan would give them a secret signal to scamper onto the floor if their team was losing. Marc Lasry, the co-owner of the Bucks, joined The Run when his sons were students at Trevor. I think that's something that you work with every day. Just go beyond the scoreboard and championships that you guys get to make in your community, that you are proud of, Peter. How do you rethink it for broadcast, for social, for everything to really appeal to the world in a whole different way? Hes the president of the Milwaukee Bucks and hes a native New Yorker. I know you love gear more than anybody. Peter Feigin: So, I think that the sky is the limit in how we take this unbelievable success and what we think could be a championship and get ready just for exponential growth. But I think its more the fun, the story. So, I think for myself to Coach Bud, to Jon, we all kind of are on the same page of preaching like, "This is a performance culture." -- Follow Jeff Eisenband on Twitter @JeffEisenband. People can find it at, I saw the website, it was Cluckery, cluckery.com, right? And again, it's kind of the relationship. Peter: Thats great, thats one of the only times that questions been asked. For more information on Engage or to book talent today, visit letsengage.com. You serve as like a mentor to them as well. You could also see their new uniform styles at Bucks Pro Shop. You sound super excited about the future. That was, Peter: That was it. John: Just for a fun look, for our listeners sake. By the way I never wouldve said this seven years ago, I think you have to be involved. It all matters what state youre in and whats going on with the legislation. And I know you had a background in marketing and you worked with the Knicks at certain points in your career. Holy cow pinch me because this is so awesome where it is.". We were in this really awesome mode of, oh, this is a startup, like this is a startup. Sometimes it goes up for judicial review to make sure the run is harmonious, Lee said. And from your perspective, how was the bubble? So, if you're against equality, then we probably never will understand or get along or agree with each other." What a great thing. The way it works is they closed in April. In all, about 100 players have played in The Run over the decades, some more luminous than others. By form, I think your strength of your network is as strong and as smart as you can possibly be. And 24 hours later, I think I called them from the Pfister Hotel and said like, "Oh, yeah. But usually, The Run comprises a core group of 15 to 20 players who range from 16 to 58 years old. I've known Jon for, I don't know, 13, 14 years, and to see what he's done with the team as the general manager has been really impressive. I mean, that's like, I mean, literally over and over and over again, relentlessly, the whole team to get it done. I'll talk with her about her students and kind of support her while she's correcting her papers. It's really best of class.". 1 team in the league, to be the brand representation.' If Im 25 and struggling to get up and down the court because I was out with my friends, and these guys who are running companies are showing up and playing ball, then I have no excuse. You start and now talk about the major, like you said, you got a great human capital person, you got a great CFO. He loved you guys and what the conversation is.". There's no right equation. I didn't need to do anything. How do we think about marketing around the world? Talk about that relationship that you have with the players. That is like what you live for. I had this tendency, which I still do, to get so excited and loud. Peter: got to do what youre going to say and say what youre going to do and really be substantial. Peter: Yeah. I've been telling him. Peter is a serious businessman and an hilarious friend. Social media has created an avenue to spread the Bucks' brand beyond Milwaukee and the United States. So I've been ticketing him with $5,000 tickets, $50,000 tickets with little notes. Talk about that nuance because like you were saying, from the outside in, you could say all the players have it made. He perpetuates a culture that attracts like-minded people to him. I think one of the big skills is, I definitely do not know the answer to everything and if youre able to Basically I do think I can solve anything. During a media car wash in NYC in December, Feigin opts for a sweater, not a suit and tie. Now you win, you have the championship. Yes, we are shiny toy people want to see how you build a project in time and under budget and how youd manage a project. That sounds like a little piece, but that's a big piece in the world. Make this the best operation, the best facilities and the best place to be, because we're going to go compete with everybody to win a championship. As you said, we all have to pay, keep the lights on buy groceries, but you cant put a value on that kind of memento that youve given to those 850 people, as opposed to a monetary bonus, you cant, theres no, its invaluable that kind of experience. How can we help each other and learn from each other? Michael Red: Wow. His company, Fortress Investment Group, also owns the eSports team FlyQuest. Some people dont like to hear that anymore. Peter Feigin, president of the Milwaukee Bucks. Literally the world, like across European soccer, across everything, for people to at least stop and think. You know I got my sources. Peter: Yeah. I said, "Man, make sure you represent." The entity at the center of the controversy the Milwaukee Bucks didn't waste time jumping in. Over the years, The Run has become an indispensable part of the players weekend routines and a socioeconomic hodgepodge. I really hope I get to meet you in the future. The most recent All-Star Game voting returns showed Antetokounmpo at 1.48 million votes, trailing only James. And have you seen that shift a little bit in the city since Milwaukee is kind of spearheading that, the Bucks? They just happen to be huge group buys of 200-300 people with Greek flags behind the visiting bench. How do we build the baselines? Although he has made a career of being in high-powered executive positions, he doesn't necessarily dress the part all the time. We've got one of the global sports stars in the world. So, that part of it was awesome. Peter Feigin: I think nobody could have imagined what that does to you on a personal psychological emotional level. Peter: Yeah, it is a combination of both because you really, I had a real rare opportunity to get out of sports and work outside of the sports industry for wealth. Donations to the school can be turned into compensation. That everybody understands their benefits for their health insurance, that we're getting psychological health, that we're feeding people in the community, that we are on top of not just marching for social justice, but that we're dealing with, police reform, that we're resourcing our players. Peter Feigin: And I'm digging into the business, and I had no desire to run it or to move to Milwaukee. And everyone was thrilled when Keefe showed up. Peter Feigin didn't go looking for his job as president of the Milwaukee Bucks. Not everyone is. We discussed his incredible career accomplishments at major brands, his rise from recruiter to President, handing out parking tickets in the Bucks lot, working for social justice in the epicenter of the global movement, and his unique leadership style. And there is no magic wand that kind of changes this in six months. But you would say I kind of got to play through high school college with just grit and will and really like persistence and relentlessness. Peter: We took the lumps and then, yeah, I had my dream job when I was in my mid-20s as in Madison Square Garden like running marketing for the New York Knicks and I thought I could have died and gone to heaven and thats, I lived breathed in the Knicks basketball and Ranger hockey, it was the greatest. How did you put the stadium deal together? Today I'm talking with Peter Feigin, President of the MBA's Milwaukee Bucks and formerly Vice-President of Marketing for the New York Knicks, and Director of Marketing at Six Flags. You got to be someone that actually that enjoys being here and part of the family culture and part of an organization. In September 2013, then-deputy commissioner Adam Silver announced that Bradley Center, the team's home since 1988, was unfit for an NBA team. Just what you said is like were always coming in this balance of how do we, we want Giannis to represent the Bucks brand. Theres some great things. So, you take away every form of a 20- to 30-year-old's life outside of basketball, you take away their family in a big way and by the way, then you isolate them, in basically like a stay at home kind of mode in the middle of a pandemic and really like social justice, kind of uprising while they're locked into a bubble. "We really want it to be a model around the world. And we want to attract people who want to be in that mode. Peter: Obviously, we have like, all of them are employee resource groups. It became such a healthy place to be.. Theres no complexity. By the way, I've got access to the Team President, the GM, everybody is all around just to resource and help. God, I love it as a case study. I mean, the fact that players had just had it is no surprise. You talk about how do people help you think through clutch times. Peter: professionalized on a revenue basis, so yeah. And like, "Hey, you got to hear my idea," or something. And if youre a fan of the show dont forget to follow to hear new episodes, and Rate or Review us wherever you tune in! Maria Natalia Mendez, a daughter of Dr. Nena Mendez and Dr. Hermann Mendez of Manhattan, was married Friday to Peter Feigin, a son of Barbara and James Feigin of Manhattan. To learn more about the world championship, Milwaukee Bucks, you can find Peter and all of his colleagues and the players and all their stats @bucks.com, bucks.com. White House Chair of My Brother's Keeper Joined to Applaud Nationwide Progress. Im not a big fan of, hey, we need to make money or consult off that. Just shut up for 15 seconds. Going back into the past is something I wanted to ask you about. Last year, he was sidelined for several months while he recovered from an eye injury he had sustained in The Run. We are one big family. It's kind of like the joy of, like I said, I was a rough athlete compared to the Olympian and All-Star I'm talking to. By the way, its so much fun. They were trying to think of something that would be like. The first kind of fully owned African American sports agency, whose main client was Arthur Ashe. I talk about it all the time with my wife, with my brother, with everything. How could it be?" That was one of these monumental, incredible, awesome times to get it done. I became the president of the company for a number of years, and then we got absorbed by NetJets and took on that role at NetJets for a couple of years, and really learned incredibly, had this opportunity to learn P&L and operational. And it became one of the greatest things ever. Youve done it all. But boy, if I could have mastered that a little bit earlier that that'd be one of the things I would do. Peter: Yeah. Peter: I think when the opportunity came and we thought it was such a good idea, we were aiming an incredible. I do." As a subscriber, you have 10 gift articles to give each month. John: Hey, Peter. NBA all-star, olympic gold medalist & world-class investor. Feigin got the funding approved in the next couple months, and the Bucks signed a 30-year lease to stay in Milwaukee. Peter: The same he is, everywhere else. You and I go back since you came back to the Bucks or since you came to the Bucks and you guys have been incredible to me over the years since you've been in a position in Milwaukee and really grateful of our friendship over the years and how the organization has welcomed me back to the organization. John: Unbelievable. Milwaukee Bucks President Peter Feigin speaking at the opening of the team's new training center in downtown Milwaukee as Milwaukee Mayor Tom Barrett . Youre the ultimate insider. They better know you, they better get you. This kind of like, "Why are we looking at other people's metrics? I encourage it, and selfishly, its a fun way to network and deal with people. So, people talk about business, it wasn't a slow beat. Michael Red: The family, I know, that's big for you in that culture and what you try to create as a culture is family. I got to talk about the journey to the Bucks though. And Peter, now is the President of the Milwaukee Bucks and has done an incredible job over the years with the Bucks since he's landed in Milwaukee. I don't know, being able to be a business person and kind of get away from your day job and go into a data room of a pro team seemed just the greatest thing I'd ever experienced. How do we attack every day with how can we resource everybody who works here to be able to do their job very well. A lot of fun. Not only do you have to have the best facilities, the best resources, no reason for anybody to say, What want to be, you got to be good people. I never wanted to be that guy with the goggles and the knee brace and the tucked-in shirt being like, Hey! Stay in touch anywhere, anytime with news, weather and video -- Download the TODAY'S TMJ4 app: Copyright 2015 Scripps Media, Inc. All rights reserved. We are going to put in the notes Peters email address because he was kind enough to give us that. Peter: did active, to get in. Feigin's twin brother emphasized his brother's role in reshaping downtown. It found him. Peter Feigin: Yeah, I think it's like I take everything from athletics. Michael Red: I don't think there's anybody better. There's no way that the reverence, the likeability and kind of the coolness of the Milwaukee can't be a team and a city that the whole world cheers for in such a big way. Unfortunately, I probably haven't changed mentally or emotionally since we met, but she's my teammate. But then theres, in this group weve got 300 full-time people and 250 of them are involved in volunteering. And I obviously was kind of like I call myself the Division 3 dream. Peter Feigin: They made it really simple. Peter Feigin: So, my job is pretty simple, like how do I build the trust with them? Peter: The ice cream truck. I don't know how to talk about that other than like my dad was like my hero and he was selfless and kind of quietly just did anything for anybody and kind of was like that's how I had value for him. Their experience is basketball. Im so proud and honored to have this conversation with you today, and thank you for your generosity of your time. Then you mirror that off the court. 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